Marketing
As a specialised not-for-profit and community branding and marketing agency, Blick has extensive experience creating everything from one-off campaigns to full marketing strategies to unify organisations’ brands and help ensure they build a relationship – then consistently and effectively communicate – with their target audience.
Members of the Australian Marketing Institute (AMI), we apply our marketing expertise to:
- Branding and brand strategy
- Creating targeted campaigns
- Recommendations and advice on reaching your audience
- Using creative and effective design and communications to unify all of the above.
Your brand and marketing strategy
Blick provides advice on brand-management, brand creation and brand strengthening, and how to create the right perception with your audience.
All Blick account managers have a communications and marketing background, enabling us to create or help evaluate your brand and marketing plan and objectives – as well as campaign-management or business plans – and formulate a cohesive strategy upon which to build your brand.
On-site workshops and research
Blick has extensive experience running collaborative workshops with organisations both on-site at their premises (or another preferred venue), or at our office in Collingwood, Melbourne. We can then combine the findings of these sessions with research to formulate detailed data from which to build brand, marketing or communications strategies.
Depending on your organisation or project’s unique needs, this could include:
- Analysis
- Collaborative exercises designed to provide us specific insight into the needs and preferences of end-users
- Co-design strategies
- Information gathering, from your staff, service users or members of the communities you serve
- Interactive activities
- Interviews
- Reverse briefs
- Surveys
Creative marketing campaigns that engage your audience
Blick’s experienced team ensures your organisation is prominent in the marketplace and ‘front of mind’. Our years of accumulated knowledge and experience with impactful design, eMarketing techniques and creative copywriting produce marketing campaigns and products that boost engagement with your supporters or customers.
Blick’s brand health check
Blick offers a ‘brand health check’ service to analyse and identify areas of your marketing strategy and brand that could be improved. We can, for example, review your organisation’s promotional tools, style guides and client communications. We may suggest a range of new ways to focus your energies on workable marketing solutions, or ways to save you time and money without compromising your message. We might make suggestions on more consistent branding, change of brand positioning, focusing on your key messages, targeted mailouts, a website refresh, involvement in industry events or new signage.
“As a business looking for a fresh new brand, Blick Creative met our needs with the highest standards. Our experience in dealing with Blick has been positive and they assisted us with a new name, brand and all our marketing material. We have received compliments on how effective our new branding looks and feels. We look forward to our continued working relationship and have no hesitation in recommending Blick Creative to others.”
Stuart Coulthard
Associate Director
Rubiix Chartered Accountant
Rubiix Chartered Accountant
